But rest assured you can still make a great video students will want to watch on a shoestring budget.
Here is a quick guide on how to create an engaging video for your course landing page.
Start with a good script
While you can create beautiful, perfectly-edited videos using the most amazing locations, it is more important to get the right message across to your viewers.
For that you need a good script.
Your video script should be first and foremost conversational. Speak to your students as if they were standing in front of you and not watching you through a computer screen.
A huge advantage a video can give you in contrast to writing is you are able to be seen, giving you the power of body language, eye contact, and facial expressions.
When writing your script, a simple way to structure it is by following a who, what, where, when, why, and how layout. Let’s break this down.
Who are you? Always start by introducing yourself, what you do and maybe even a personal fact.
What is your course about?
Why is the course relevant to your students? This is the key part.
For instance, if your course is about pastry-making, you could say “Learning basic pastry techniques is a necessary skill for any apprentice or home chef who wants to master desserts.”
How will your course benefit students? Here is where you explain how your course will solve the ‘why’. How will it solve a challenge or fill a gap in their knowledge? This is the take home point you want to students to remember.
For example, “We will do this by using different techniques, step-by-step videos and tips and tricks from chefs around the globe!”
When will the course begin? Let students know when your course begins and how long it will run for.
Where is the course taking place? On a global, online platform, you will have students taking your course from around the globe. Let them know which campus or location you are providing your course from.
Timing is Everything
Most people stop paying attention after a certain amount of time. When creating your video keep it short and sweet. We recommend videos to be between 60-90 seconds to keep people interested! People’s focus will almost always follow a downward slope. This means their focus will be strongest at the beginning of your video. With this in mind, always state your most important points within the first 30 seconds.
Set the tone
Don’t be afraid to show your passion for your topic in your video! If you don’t seem happy to speak about your course, students won’t be happy joining it either. Excitement is contagious.
Make it Visually Awesome
Once you have a good, well-timed script it’s time to start making your video visually awesome! Visuals are a very powerful tool and play a big part in setting the tone and feel of your video. Some things to consider:
- Background. Find an open space; standing in a room with a cluttered background can be very distracting. If it is a home-made video, try and find a white or plain coloured wall. If you can’t find a suitable wall or background at home, why not take it outdoors and film in a beautiful park?
- Clothing. Wearing a formal suit will create a very different feel than speaking in a t-shirt and jeans.
- Using animation or graphics. Sometimes using animation for videos can be very effective. It could also be an alternative if you don’t have a good quality camera for filming. Check out powtoon.com or goanimate.com to create free animated videos.
- Flow is important. Editing the right parts of your videos helps ensure a smooth flow and removes any unscripted mistakes or awkward long pauses. There are several video editing programs you can use for editing, for instance, After Effects or iMovie (for Mac) or Windows Movie Maker and VSDC Free Video Editor (for Windows). If you have a budget for this video and very little time, you could make use of freelance work websites like Upwork and Fiverr.
Get a Second Opinion
All great things need to be tried and tested before they become a hit. Ask a friend or colleague to watch your video for a second opinion. Having some objective feedback will confirm whether you are getting the right message and feeling across to students. A little feedback can go a long way!
Don’t Forget to Invite Students
This video is designed to get students to join your course, so don’t forget to actually invite them! Finishing your video with a smile and open invitation to click the ‘Join the Course’ button can make the difference between a good and great video.
That’s it – you are now ready to go ahead and work on your video for the course-landing page. Camera rolling in 3, 2, 1…Action!
Ready to start promoting your video?
For some useful tips on promoting your course, check out The Ultimate Guide For Promoting Your (Awesome) Course.