Colour is a cue that gets your audience to see what you want them to see, feel what you want them to feel, and to do what you want them to do. How you use colour also affects the usability – whether people can read your content or not.
Colour has an impact on how we think and behave. It directs our eye where to look, what to do, and how to interpret something, placing content into context. It helps us decide what is important and what is not. That’s precisely why it is important to keep colour in mind when designing your course banner and thumbnail.
The Basics Of Colour Theory
Understanding how colour works isn’t just for artists, anyone using content marketing needs to understand the basics of Colour Theory, because you are using colour in your content.
2. Pair your colours well, not all colours look nice together, so it is important to understand their relationships with one another.
3. Keep your colour palette simple, using 3 colours works best.
4. Different colours have different meanings, how we interpret the emotional value of color depends upon our language, senses, and personality characteristics. There are however a few generalized understandings of what specific colours often mean to a large cross-section of people. Knowing some colour meanings is a useful thing to keep in mind when choosing a colour palette for your course.
If you’ve just discovered a new found interest for colours, you can delve a little deeper. There are more colours beyond the colour wheel, if you consider tone, shade and tint the rainbow is endless!