So much work has gone into your first Massive Open Online Course (MOOC), and you can’t wait for students to start joining. To increase traffic to your course and build your community of learners faster, don’t wait for students to come – reach out to them.

While there are plentiful platforms you can tap in to promote your online course, there is one that works a little better than others: social media. The digital channel has become a popular household name amongst different generations. On average, daily social media usage amounted to 118 minutes per day! We’ll be sharing a few tips on the top social media channels to use to take your course promotion to the next level.


Facebook Infograph

With more than 2.13 billion members worldwide, you can rest assured that you’re going to find a student out there somewhere. To start promoting on Facebook, create a Page for yourself or for the course and school you’re associated with. Once the Page is created, you can easily connect with the people who matter 

to you! Use the Page to share information and don’t forget to also include your course’s URL to redirect audience back to your course. The trick to gain a lot of impression is to choose the right image and then present it with the right copy. According to a rese

arch done by Buzzsumo, Facebook posts with images will result in 2.3X more engagement! Another applicable option is to also include a rich media content, such as video or an audio clip.

Interested in running a paid promotion? You can utilise Facebook Advertising, one of the most advanced social media advertising tool. It allows you to run ads with a variety of format, such as link-based, videos, or even picture carousels. Comes in a relatively cheap price, you will also have an access to Facebook’s targeting capability. You can now target people based on demographic, location, age, behaviour, language, interest, you can even target your competitor fans! With over 22 billion ad clicks per year, Facebook Advertising will definitely be a good platform to invest in.


Tweet Interaction Rate

Best for real-time updates, Twitter can be used to share information quickly and easily through bite-sized posts called Tweets. With Twitter, you can tweet a link to your course page to drive traffic. But simply tweeting the link will not work. You need to be pro-active, creative and engaging, as your target audience wants to hear how your course will benefit them. Always share information that resonate with your course and valuable to your future students. Don’t forget to utilise #hashtags to assist the curation of content and finding out which one of them carries the most conversation related to your topic. You can also create a unique #hashtag for your course and encourage students to share tweets and other relevant information with it.

According to Hubspot’s analysis, short tweets that are under 100 characters get 21% higher interaction rate. Creating content in 280 characters or less can be challenging, hence it’s important that every word pull its weight in your messages.

Experiment with different ways to say the same thing, and see what gets the most response. Keep in mind that when tweeting about your course, you don’t have to stick with writing the title of your course on your tweet. Try making really short tweets that invoke interest for people to join your course, they work!


Pinterest Pins

Despite being a visual social network, Pinterest is increasingly becoming a site where people go to read articles, find inspirations and more. This social media site allows you to make boards where you can curate multiple images, articles, blog posts and even infographics that reflects your course. Visual content is one of the most popular way to reach audiences now, and Pinterest is definitely an ideal place to do it.

To engage with your Pinners and further convert them into your students, simply create boards and pin good, original and relevant content. Pin often and consistently so your Pins get seen in your followers’ feeds. Spare some time to check out your followers’ boards and pins for good content ideas they like. Lastly, repin great content from your followers or industry leaders that are related to your course! To finish it, name your Pinterest board with keywords so that they will more likely show up in search engines.


Instagram Hashtags

With more than 200 million active users worldwide, you’d definitely want to promote in this rising social platform.  

Try focusing on course-specific content, such as breaking down your course into tips or sharing interesting facts surrounding the topic you’re teaching. Pick a good image (we’d recommend reading our guide regarding text placement on images) and accompany it with an engaging caption.

Connect your business with the relevant communities on Instagram and consistently post content (both photos and videos) that is highly beneficial to them.

Post consistently, and connect with the relevant communities on Instagram.

To drive engagement, create captions that invite users to comment, such as “tag a friend” or “mention a friend”. Want to reach a wider audience yet still relevant around your sector? Utilise #hashtags! Explore and identify trending hashtags that are highly relevant to your topic and include them in your posts. It can possibly help your post to be seen by thousands of interested Instagram users in a matter of minutes.

Social media is without a doubt, the ultimate online “word of mouth” tool to effectively promote your course. The sheer reach these platform have can really help to expose your course to a massive, global audience. Get started soon and we’re sure your course will be flocked with newcomers!

Posted by Bening Wardani

Marketing Creative at OpenLearning. On a daily basis, I spend a lot of time catching up with things happening around the edtech industry. Otherwise, I can be found inventively avoiding using my twelve-month gym membership

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