5 tips on how to write a high-converting course landing page

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Your course landing page plays a big part in setting the tone for your course.

You want to make sure that students are enticed and interested to join, and to ensure that your online course can be highlighted despite the myriad other courses that are available online.

Luckily, writing a great landing page isn’t a difficult task.

Here are 5 easy tips on writing an effective course landing page:

1. Keep it simple and sweet

Avoid technical language and jargon. This is a pretty common mistake. While many people think this helps show credibility and highlight expertise, it actually makes it harder for the reader.

Keep your language simple and your sentences short. This helps readers stay interested and absorb your content much quicker. It’s easy to get caught up in jargon, especially when you might use it on a daily basis.

The best way to know if you’ve communicated your message well is to test it. Ask someone outside of your industry to read something you’ve written, if they can understand and explain to you what your course is about, then you’ve done it!

2. Let readers imagine

Imagination is a powerful tool.

Rather than telling students simply why they should take your course, try and make them feel and visualise something.

If you can connect students to your topic through emotion or experience, you have piqued their interest. While your courses may be a compulsory unit, getting your students genuinely interested in your topic makes the difference between ‘having’ to learn something and ‘wanting’ to learn something.

This connection plays a big role in setting the tone for your course. It not only shows your enthusiasm as a teacher, but demonstrates in a creative way the benefits of taking your course. Who wouldn’t want to create the next big thing?!

3. Tell a story

Who doesn’t enjoy a great story?

When writing your course landing page, try to break it down into 3 basic things:

  • An intro – introduce a pain/starting point. This may be a current problem, gap in an equation, or maybe a point of origin (example: We live in a world filled with diverse foods and cuisines).
  • A challenge – this is the middle ground connecting your starting point to your solution. It may be how this challenge effects your students lives, or world, or a possible subject area. (Example: This means choosing the best food, from gluten-free and paleo fads to the lemon detox diet, is becoming more and more confusing.)
  • A solution – This is where you showcase the real benefits of taking your course. How will learning your topic solve the challenge or help your students? (Example: Learn Basic Food Nutrition and start forming your own informed decisions on healthy eating).

Another way of doing this is thinking in terms of who, what, when, how, or why. 

4. Conversation is Key

The old phrase talk ‘to’ rather than ‘at’ people still applies.

We suggest that you write your landing page as if you were talking to your students.

Maybe even record a conversation with someone explaining your course and use that as your first draft! Using personal pro-nouns like ‘you’, ‘I’, ‘us’, ‘we’ keeps your content relevant, friendly and overall more effective.

Instead of writing, “This course will help students understand…” a simple change to “Our course will help you understand…” makes all the difference!

5. Invite and Entice

All your amazing content wouldn’t mean much without leading students to enrol in your course.

Make sure to always invite students to join the course using active call-to-actions. Some great call-to-actions you can use are: join, start, click.

Don’t forget to also add in a final motivating sentence to get students excited about your course. It can make the difference between considering and joining your course.

Have you applied any of these ideas to your landing page? Share in the comment sections below! You can also read more posts on course design tips here

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